Why Is Non-Alcoholic Beer Advertised Everywhere?
In Ireland in 2022, zero-alcohol drinks took a quarter of everything alcohol brands spent on outdoor advertising. They were about...
Beyond the Cocktails
Where We Step Outside the Glass.
Reviews, press, and essays that put No More in context with the wider world of drinking.
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Why Can't You Work From a Coffee Shop Anymore?
It is getting harder to find a place that lets you sit for a while. Ask an owner why and you get the same answer almost everywhere: no business writes a rule for its average customer. It writes it for...
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Do Bars Actually Sell Non-Alcoholic Drinks?
Sales of non-alcoholic drinks in American bars and restaurants grew 44 percent in the year to June. The number is...
What Is Hop Water, and Who Is Actually Drinking It?
For a few years now I have been seeing hop water. First one brand at the back of a cooler,...
Beer, Wine, Spirits, and Now THC: The Fight Over Who Gets to Sell Them Just Got Bigger
THC drinks have a deadline. Congress moved the federal ban once already, and on December 11 most hemp THC drinks...
How Did Sober October Even Start? And What Has It Become?
Sober October is a pledge to drink no alcohol for the 31 days of October, usually with friends sponsoring you...
What Was a Temperance Bar? We Already Ran This Experiment.
A temperance bar was a bar that served no alcohol. Not a cafe and not a juice counter. Britain had...
Do You Need to Be 21 to Buy Non-Alcoholic Beer? In New York, Nobody Decided.
There is no law in New York that requires an ID to buy non-alcoholic beer. The store decided that on...
Everyone Bet on Sobriety. People Just Changed How They Drink.
Every few months a famous person says something ordinary about their drinking and the coverage turns it into a verdict....
Are THC Drinks Still Legal? The Ban Just Moved Again.
The federal cap on hemp THC drinks slid from November 12 to December 11, and it is still not final....